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Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
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Seller Rating:. Marketing Nutrition Wansink, Brian. New Quantity Available: 5. Published by University of Illinois Press New Quantity Available: 2. Marketing Nutrition Brian Wansink. New paperback Quantity Available: 1. New Paperback Quantity Available: 2. Published by University of Chicago press.
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Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity
Published by University of Illinois Press. Marketing Nutrition Wansink. Published by Univ Illinois Press. New Softcover Quantity Available: 1. Marketing nutrition : soy, functional foods, biotechnology, and obesity. Responsibility Brian Wansink. Imprint Urbana : University of Illinois Press, Physical description p. Series Food series. Online Available online. Green Library. W36 Unknown. More options.
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Contents Nutrition knowledge that matters Classified World War II secrets If it sounds good, it tastes good Profiling the perfect consumer Mental maps that lead to consumer insights Targeting nutritional gatekeepers The de-marketing of obesity Why five-a-day programs often fail Winning the biotechnology battle Managing consumer reactions to food crises Leveraging Food and Drug Administration health claims Health claims: when less equals more Introducing unfamiliar foods to unfamiliar lands Global best practices Conclusion: looking backward and speeding forward.
Summary Hardly a week goes by without a report of how some common food helps the human body fend off a disease or succumb to one. Although encouraging people to eat more nutritiously can encourage better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective.
Brian Wansink s "Marketing Nutrition" focuses on why people eat the foods they do, and what can be effectively and efficiently done to improve nutrition.
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The book s conclusions represent the combined findings of over thirty researchers and a series of twenty studies involving more than five thousand people on five continents. Wansink argues that the problem with nutrition is that it comes with a cost, often losing to competing considerations like price, convenience, habits, and taste.
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity by Brian Wansink
Wansink specifically shows how food fads, food perceptions and the psychology of various marketing segments can be leveraged to increase the consumption of functional foods. Additional chapters investigate de-marketing obesity, consumer reactions to food crises, and specific tools that can be used to understand consumer psychology to food. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology which he specifically demonstrates and by applying lessons from the failures and successes of others.